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Are you concerned that “putting all your eggs in one basket” is a bad idea?

What if you build a successful business on social media and then everything changes?!

Have you wondered if it’s better to show up on multiple platforms instead of relying on one source of traffic?

Many people may tell you to diversify your marketing efforts, but I believe that’s not always the best bet. 

In this episode, I’ll share with you how to future-proof your business so that even if everthing changed tomorrow, you’d still be able to stay profitable.

With a healthy dose of encouragement and also some professional perspective, you can feel confident about going 100% “all in” with your growth strategy.  Let’s go!

Join the Successful Networking Moms Facebook community, click here.

For a 1:1 breakthrough session, click here.

Episode Transcript:

Speaker 1: (00:34)
Hey mama, welcome to the podcast today. I’m so glad you’re taking a couple of minutes to hang out with us and dive into some topics that are gonna help you grow your us market, your business successfully, because I know you’ve probably got a million things that you could be doing right now. If life is for you. Like it is for us right now, things are crazy in the season. So yesterday was actually dance picture day for my daughter. So my oldest, she does ballet and, and jazz. And then my youngest does ballet. And so we were at the studio for quite a while, taking class pictures, individual pictures, sister pictures, like all the dance pictures, all the dance, costume changes. And so it was really fun, but it was a long day. Um, so that’s going on. And then tomorrow is actually opening day for my youngest daughter’s ball team.

Speaker 1: (01:28)
So we have dance finishing up. We have recitals coming up and we also have opening day of ball. So we’ll be at the ball field two nights a week at dance, um, some during the week. So yeah, this, this time of year is crazy for us and the, it probably is for you too. So I just wanted to say from the bottom of my heart, thank you for taking time out of your day to hang out with us on the podcast. And I really try to pack as much value and training and encouragement as I can in these podcasts, because I know that as moms, our time is so valuable. And so I wanna sure that when you are spending time and hanging out here on this platform with me, that you are getting value in the today. Great use of your time, cuz I know our time is limited.

Speaker 1: (02:16)
So let’s get into today’s topic and we are talking about what if social media like went away or everything changed or Facebook? You know, I, I talked so much and I trained so much on using Facebook to grow your business. What if Facebook became obsolete? What if it shut down? Like what would we do? And I hear a lot of people in the online space saying things like you shouldn’t have all your eggs in one basket or you really need to diversify. And there is certainly some truth to that if you have the time and the energy and the resources, and usually a team to diversify and spread everything out. But a core marketing principle is that the fewer places that you are, the more concentrated your message will be. So think about this as a consumer, as someone on the opposite. End of marketing.

Speaker 1: (03:19)
Okay. Is it gonna be more effective for them to hear or for you to hear a message one time and then you never see it again, you can’t really remember where you saw it or what it was for on a bunch of different platforms and you know, what, if you’re not using all those platforms and it just gets really diluted or for you to hear the same message multiple times somewhere like a Facebook group. Okay. And you’re seeing this message over and over and over again, and you’re reminded and you know exactly, you know, what product is being sold or you know exactly what this person’s message is because you see them over and over again. So is it better to hear a message one time on 10 different platforms or 10 times on one platform that you’re using consistently? And the answer to that I believe is to be more concise, to have your message heard and seen more times there’s research that shows that it takes our brain seven times or more.

Speaker 1: (04:20)
I’m hearing a message before it resonates. And we will make a decision on that. We will make a decision about whether to purchase or whether to move forward or whether to ask for more information. So, um, that’s why it’s more important for you to really focus on one platform, one place that you are sharing your message. So then that leads us to the question of, okay, if we’re going to be focusing on advertising and marketing in one main area, for example, Facebook groups or Facebook as a whole, and we’re going to be putting all of our eggs. So to speak in that one basket of Facebook or Facebook at groups specifically, what happens if Facebook goes away, what do we do if we’ve built our business on Facebook or in Facebook groups? And that’s a completely valid question. And it’s a question that with all of the uncertainty right now with online platforms in general, and to talk about social media and changes, it’s a question that I hear more and more often people are asking what if I don’t diversify?

Speaker 1: (05:30)
What if I really focus on going all in on Facebook groups, for example, and then Facebook goes away, what would I do? How would my business survive? Where would I go from there? I really got to thinking about this this past week because we have a, it’s not a group text. It’s like an app where the teachers at our girls school can send out text messages to everybody. It’s not like a group chat because that would be like a lot of notifications, but, um, it’s like a remind app or something where, um, we all get these notifications. And so we got a notification from each of the girls teachers that the phone lines were down and the internet was down for school. Right. And so it didn’t really affect my much, other than, you know, if you were gonna try to call the school or something, just letting you know, like heads up the phone lines are down temporarily.

Speaker 1: (06:23)
It was just in the afternoon. And so when the girls got home, uh, they started telling us, they were like, yeah, the phones went out today and we’re like, oh, okay. Yeah, we got that text message. And then my oldest daughter told me, she said, yeah, said the internet has not been working for a couple of days now in my class. And she said, so there’s no electronic whiteboard. There’s like a system that they use, um, in the place of a whiteboard, that’s like a screen. And the teacher writes on a tablet and you know, that’s what they see on the screen. So she said there wasn’t any wifi. And we couldn’t use that. My teacher wasn’t able to use that. And so I asked her, I said, well, is there a whiteboard in the class? And she said, no. And in that moment I felt really old because I was like, wow, my children are in classrooms that literally do not have whiteboards right now.

Speaker 1: (07:14)
Everything is electronic and technology has come so far. And so I asked her what they did and she told me, you know, this is how we did math. This is how we did reading. And so the teacher obviously just picked up and adapted, okay. Even though the wifi was down and the teacher all year long, and for however many years, they’ve had this system, she had a plan. She knew exactly how she was gonna teach her lesson. It was written on this tablet. It pulls up, their lessons are online. Um, you know, the kids have like these tablets that they can take their tests with and stuff, all of that went down. But the teachers didn’t just say, oh, WiFi’s gone. And this is the only way that we know how to teach our kids. So since we can’t do it the way we planned, we just won’t have lessons today.

Speaker 1: (08:06)
That’s not what they did. They just found other ways to teach the material. And to me, that was like a light bulb moment. I’m thinking. Yeah, because teaching is a skill. Teaching is something that there are a lot of different methods in a lot of different ways to do it. But the goal is the same to learn the information, to learn the material and the, to teach the curriculum. And because teachers understand fundamentally what they’re teaching and how to teach students, they don’t have to rely a hundred percent on the technology G or the electronic whiteboard or the tablets or whatever they need wifi for. Right. They can still teach the way that people have been teaching for years and years and years because they understand what they’re teaching and they understand how to teach using different methods. And marketing is the exact same way.

Speaker 1: (09:06)
If you fundamentally understand marketing, there are a lot of different methods that you can use, but at the end of the day, principles are the same. And I get that. It can be a little bit of wondering in the back of your mind, like what if things flip upside down and totally change. And the truth is that if you are going about your marketing in the right way, for example, the way that I teach you to start a Facebook group go role of Facebook group, talk to your ideal audience, create content that moves them to action. If you are following all of the correct steps, solving a problem, talking about the benefits, helping people, attracting people with your personal brand. If you are following all of those correct steps, growing a community, all these things I teach. Those are actually fundamental skills and fundamental marketing principles that apply to every single form of marketing.

Speaker 1: (10:08)
You will always be able to market your business. Okay? You will always be able to sell your product. You will always be able to find people to build a business with you. And it doesn’t matter whether it’s on Facebook or somewhere else, people are going to be somewhere we’re humans. It’s in our DNA. We’re gonna be connecting. It may be on Facebook. I personally don’t see Facebook going anywhere. I don’t see happening in the next year, two years, five years where Facebook ceases to exist. There may be other things that come about, but people are going to be somewhere. It may be Instagram. It may be TikTok 10, 15 years ago. I may be aging myself here. It was MySpace. Right? And even before the at let’s look broader. Okay? If social media and online before that people were still somewhere that you could market to them before the online revolution happened, right.

Speaker 1: (11:08)
It was gathered around the radio as a family, in the living room, watching, um, television together, you know, getting your news. That’s where the content was. That’s where people would market. That’s where if you had a business or a product to sell, that’s where you would market on the radio on television, because that’s where people were wherever your audience is consuming content and information. So yeah, things may change that may shift. But if you understand those core principles of marketing, the foundation of what makes people pay attention and what makes people buy and makes people interested in what you’re saying, then you’re gonna be totally fine. So if you wanna learn real marketing principles that you can apply to your Facebook group, and that are just fundamentally sound and solid, they’re just the right way to advertise a product. They’re the right way to talk about a business opportunity.

Speaker 1: (12:09)
It’s the right way to grow a team. It’s just fun, mentally solid. Then that’s what we do in the group growth blueprint. So I actually come from a career in marketing and advertising. I’ve been doing it for almost 11 years now. And things have definitely changed a lot in the recent years, but just evolved and shifted over those last 11 years. But there are fundamental core marketing principles that have stood the test of time that will stand the test of time. And that is what I’ve built the entire program around because it does no good for you to try to learn like a quick fix or, you know, like a copy and past script or something. That’s just gonna give you immediate quick results. And that aren’t gonna help you build a sustainable business that doesn’t benefit you in the long run, because you’re gonna get burnout.

Speaker 1: (13:04)
You’re gonna get to the point where it doesn’t work any longer. You’re gonna run out of friends and family who have seen the same things over and over again. You’re gonna hit a law where you feel like there’s no one else to talk to, or you’ve said the same thing over and over again, and you’re just not getting results any longer. And that’s what happens when you rely on just a quick fix to, um, to market your business. Okay? So you’ve gotta be looking more long term and sustainable. So the group growth blueprint, the self-led course that I created to teach you how to, first of all, create a personal brand. That’s gonna be your foundation that you’re gonna build all of your marketing around. And I call it your personal platform because it’s actually more than just branding and colors and logos and things that we associate with a personal brand.

Speaker 1: (13:53)
It’s actually a lot deeper than that. Once you have your personal platform, I show you in that course, how to start your Facebook group, how to attract a hundred leads or more per month to your Facebook group, how to get your first or your next 500 group members that are your ideal audience, there is a way to attract those people to you so that you’re not constantly having to go after feel like you’re chasing them down. Feel like you’re constantly having to send a bunch of cold messages. There is absolutely a strategy for attracting those people into your group, and then how to turn those group members into leads. People that are interested in your product, people that are gonna buy from you. So your sales go up and people that wanna learn more about the business opportunity. So I cover that with you completely a, to Z in the group growth blueprint.

Speaker 1: (14:40)
So if you haven’t checked that out yet, you can get all the details. It’s group growth, So it’s group growth,, and you can join me and all of the other moms who are in that program and they’re growing their network marketing and direct sales business, but everything that’s taught in there, even though it’s specifically for Facebook groups, I want you guys to really be able to focus and go all in on one platform. So you don’t stress and burn yourself out. So Facebook groups is the method that I show you for marketing your business, but all of the principles that it’s built on are solid. So if Facebook goes away tomorrow, guys, if Facebook groups cease to exist, if social media goes away, you still will have a solid understanding of marketing. And as long as you are helping and you’re serving, solving a problem, then you will always be able to reach people with your business.

Speaker 1: (15:36)
And you’ll just adapt and you’ll just learn and wherever your audience is, that’s where you’ll be. So don’t get scared away. Don’t feel disheartened, or like you’re putting all your eggs into one basket. I really just wanna encourage you to get super hyper focused on that one place that you’re gonna show up online so that you can actually see the results that you’re working so hard to achieve. So I am cheering you on every step of the way in your business journey. If you would like to join our Facebook group, it’s a totally free community. And it’s full of over or 2000 moms that are growing their direct sales and MLM network marketing businesses. And we all just encourage and share with each other. I do a lot of training. There’s free resources in that group. So we would love to have you there. You can just search Facebook for successful networking moms and join us in that group. I’ll see you guys on the next episode,

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